Your personal invitation to explore Accoya – James Latham unveils new digital showcase of a groundbreaking material

James Latham, the UK’s leading independent distributor of timber, panels and decorative surfaces, proudly announces the launch of Explore Accoya — an innovative digital platform that redefines how specifiers, architects, designers and contractors engage with one of the world’s most advanced, high-performance timbers.

Building on the success of its Digital Showroom and Cladding Visualiser, Explore Accoya celebrates this remarkable material like never before — in true James Latham style.

Marking a milestone in both organisations’ long-standing partnership, this immersive experience presents a unique opportunity to discover Accoya and explore the full range from every angle.

Explore like never before

Developed in close collaboration with leading creative agency Cyon, visitors to the site are immediately drawn into a world of near-limitless design potential. From the outset, this incredible material – made uniquely stable and durable through a proprietary acetylation process – takes centre stage.

A seamless and user-friendly interface encourages leisurely exploration, yet this is far more than a simple product showcase. While the stunning 3D visualiser grabs attention, the platform also serves as a comprehensive information hub. It offers a rich mix of video and written guidance covering machining and finishing, technical details, data sheets and certificates, fixing guides, warranties, stock profiles and more – all in one convenient place.

 Nowhere else will you find such a visually compelling deep dive into Accoya – one that also informs and inspires through exceptional interactivity.

Immerse yourself in Accoya

Upon entering Explore Accoya, users have everything they need at their fingertips, including up-to-date technical information, sustainability credentials and application advice.

It also highlights how James Latham adds an extra layer of service to streamline the specification and purchasing process – from extensive stock availability and rapid sample delivery, to in-house experts offering guidance on how to get the most from Accoya, no matter how ambitious the project.

While a wealth of inspiring case studies demonstrates the material’s creative and functional versatility, what truly sets this digital tool apart is the powerful built-in visualiser.

Imagine that!

The site empowers users to envision how Accoya might be used in both residential and commercial settings, through two specially developed 360° visualisations that place the material in context across a range of applications.

Whether it’s cladding for a contemporary home or external meeting pods in a modern office’s outdoor space, users can click embedded touchpoints in each simulation to reveal full product information – right through to sample requests. This adds a new level of intuitiveness to the customer journey.

Industry leaders comment

Laura Keily, Head of Marketing at Accoya, says: “It’s great to have this new platform for James Latham and Accoya. It offers a seamless user experience that truly brings the benefits of Accoya to life. As a comprehensive one-stop shop, it serves architects, specifiers and manufacturers alike, making it easier than ever to explore and source Accoya wood. Designed with user experience at its core, the platform centralises everything customers need into a single, streamlined destination, perfectly suited to the demands of today’s busy lives.”

Stuart Devoil, Group Head of Marketing at James Latham, adds: “This new tool will bring Accoya to a brand-new audience and remind existing users why they chose the material in the first place. There’s so much to explore, and I think visitors will be truly astounded by the wide variety of high-performance and unusual applications Accoya can be used for. Explore Accoya brings the material to life in full 360°, and I hope it encourages users to fully embrace all the incredible properties this wonder material offers.”

He continues: “But it’s not just about the visuals. We really wanted to create a one-stop shop for all information relating to Accoya. I think it’s just as strong technically as it is visually.”

To discover James Latham’s full portfolio of timber, panels, and décors, visit www.lathamtimber.co.uk.