Carhartt celebrates 135th anniversary

For 135 years, Carhartt has equipped hard workers with top quality workwear. To celebrate this milestone, Carhartt is throwing a flash party that hard-working fans across Europe won’t want to miss. 

For one minute at midday on 29 October 2024, Carhartt will unleash a celebration as efficient and powerful as the workers it clothes. For this special anniversary, a limited edition of the iconic Carhartt beanie has been made and 20,000 of these will be given away across the UK and EU. 

Each beanie is sealed and contains a scratch card, which has a code that can be checked online. The big question is, who’ll get the code for a Golden Beanie? One lucky winner will receive a wonderful tour around the Great Lakes of America – the birthplace of Carhartt.

Show Your Craft Competition

 Carhartt is also inviting die-hard fans to show their spirit in the 'Show Your Craft' competition, which runs from now until 21 October. Fans can share a video on Instagram or TikTok demonstrating their Carhartt pride, using the hashtag #Carhartt135 and tagging @carhartt_europe. The most convincing Carhartt enthusiast will win a whirlwind one-minute shopping spree in the Carhartt webshop at the stroke of noon.

135 Surprise Birthday Cakes

 If you have something to celebrate on 29 October, visit win-carhartt.com, share your story and you might get a surprise visit from Carhartt, complete with horns, bells and one of 135 birthday cakes. To find out more about the 135th anniversary celebrations, how to participate and the fantastic prizes waiting to be claimed, see win-carhartt.com.