Welsh Export Commission supports Ureka Global in Cascamite brand expansion

Since acquiring the Cascamite brand back in April 2023, Ureka Global has propelled the iconic adhesive line to new heights. The company has reported significant increases in brand engagement and robust revenue growth, driven by its mission: “Enabling access to industrial adhesive technology in the resale market through a simple retail brand”

Demand within the UK continues to rise, and early indicators suggest strong potential for international expansion.

Historically, Cascamite has been successfully traded in markets such as the United States, Australia and Europe, underscoring its strong reputation and heritage. Originating in America in 1937, the brand has undergone a remarkable evolution over its nearly 90-year history. Today, Ureka is investing heavily in revitalising Cascamite, signalling a commitment to sustainable growth and a return to a global presence.

In line with this vision, Ureka has proudly accepted an invitation to join the Welsh Government’s 2024 Export Commission to the Netherlands, and according to Alex Nunn, Managing 

Director of Ureka Global, the company is “delighted to be participating.” Alex continues: “With several existing customers in the Netherlands, this program aligns perfectly with our current export activities.”

Participation in the Export Commission forms a cornerstone of Ureka’s broader strategy to re-establish Cascamite as the adhesive of choice across European markets. The brand’s focus on sustainability and high performance resonates with increasing demand for environmentally responsible adhesives in both retail and industrial sectors.

“The Export Commission provides an invaluable opportunity to expand our reach and reinforce the Cascamite brand among European buyers who appreciate quality and durability,” said James Shepperdley, Marketing Manager at Ureka Global.

Ureka remains steadfast in its mission to innovate and lead adhesive technology, all while delivering on its promise: “Solving Sticky Problems Simply.” With ongoing investment and a growing global footprint, the future of Cascamite is bright.

For more information, visit the website: www.thenamethatsticks.com.